Who would you Buy From? A comparison of 2 approaches…

Home
//
Blog
//
Who would you Buy From? A comparison of 2 approaches…

20-Sep-2017

Creating an “Experience”: Who Would You Buy From?

Question: What is your customer really buying? What keeps them coming back? What is going to make them refer people to you? What
will decrease the importance of just price alone?

Answer: The overall buying experience your customer has when dealing with YOU.

Below are some scenarios that feature 2 different approaches. Describe the difference in terms of the experience from the point of view of the

buyer. Who would you want to buy from?

Topic	Everyone Else	You
Looking to book a next meeting	After the meeting, calls and/or emails back and forth with the customer to book the meeting.	Books the next meeting right away … at the conclusion of this meeting.
Has a quote ready	Emails quotes to the customer offering them to call if any questions.	Books time to go through the quote together – via phone.
Following up a lead	Emails or leaves voicemails for the lead asking them to respond.	Sends the lead an email, picking a specific date/time for a scheduled 15-20 minute discussion.
Agendas	Either has no agenda or has an agenda but the customer does not know what it is.	Includes the agenda in both your initial email as well as in your email reminder.
Following up a Quote	Emails and calls, over and over, to chase down an update on the quote.	After presenting the quote, books a follow up meeting to review feedback and establish next steps.
Emailing Information	Sends an email mentioning that some information is attached.	Sends an email, listing what’ s attached and what key points to focus (even mentioning a page or paragraph).
Behind on a Deliverable (i.e. sending an updated quote)	Works as quickly as they can to minimize their lateness.	Emails the customer as soon as you know of your expected lateness in order to change their expectations.
Nurturing the Network	Calls on their network when they remember to or need sales.	Has a reoccurring task to “touch base” and stay top of mind with their network.
Reminders	Does not remind their customer of the pending next steps and/or meetings.	Reminds the customer (via email) before every meeting of both the meeting date/time and the agenda.
Recaps	Either sends no recap or a vague recap, with no firm next steps.	Sends a detailed recap of the discussion and next steps.

Angie DiTuri

2023-12-04

I had a great experience when visiting Scotts Directories. The service was always up and running, and updated regularly. I had no issues navigating the website and finding the lists I needed. Special thanks to Rabiya Shaikh for her excellent service. I highly recommend Scotts Directories - 5 stars!

Jeremy Beamer

2023-11-29

Outstanding Client Support and Comprehensive Lists at Scotts Directories Scotts Directories is a great place to find and collect up-to-date industry and company information. The website is well-organized and easy to use, making it a breeze to find what you need. Plus, the client support systems are outstanding. Our team was especially impressed with Bridget Wiley for her exceptional customer service. Scotts Directories is a great resource for far-reaching industry and company lists. 5/5 stars!

Bella coola

2023-11-27

Very professional service, and friendly staff. I didn't receive any bites from the fax out, but this is likely due to the nature of the fax as opposed to their service

Allan Madonik

2023-11-24

Invested $800 and got a $3,800 sale. Staff were patient and super helpful

Cathy Knapp

2023-11-23

Excellent Customization and Easy Online Navigation at Scotts Directories I use the online Scotts Directories frequently and the experience is always top notch. Excellent ability to customize what data I need to see and so easy to navigate. The team members, especially Bridget Wiley, are very helpful and make the experience top notch. I highly recommend Scotts Directories and give them a 5 out of 5 stars.