Using Social Media to Sell

Any B2B company hoping to generate business in 2020 must recognize that social media is an important element to be included in any inbound marketing strategy. Leveraging the various established, new, and emerging social media channels helps any B2B business create awareness for their brand while connecting to a more targeted pool of prospects. One of the best ways to develop targets you want to reach with your social media outreach is by utilizing a comprehensive Canada business directory.

Take a look at any job board today and you’ll notice there are plenty of opportunities for social media managers. People who can craft-focused messages and maneuver the ever-changing landscapes and algorithms of social media platforms are the rising stars of every marketing department. That said, it still requires organizations to develop a target audience to which marketing can be directed through social media, and the business directory Canada databases available through Scott’s Directories are the best tosol marketing, sales, and research teams can use to find qualified leads. Here are just a few reasons why subscribing to a Canadian business directory is a critical component of your overall marketing and social media strategy:

• It’s a leading source for identifying important business prospects across the country

• It contains over 580,000 detailed B2B company profiles & reliable contract information on over 1.2 million of the key decision-makers at those firms

• It’s the best single source for helping you make meaningful connections with the right professionals.

For a subscription service available online 24/7, Scott’s Directories is the perfect tool to start prospecting and generating new leads. With the information you get on each business, you can then start developing your social media outreach strategy to start connecting in meaningful ways with your targets.

So where do you begin? For starters, rumors about the death of Facebook are grossly exaggerated. Facebook still has over 2.6 billion monthly active users. That’s an incredibly vast and diverse target audience whether you’re selling locally, regionally, or nationally. LinkedIn (160 million users) and others like Twitter, Instagram, and even emerging platforms like TicTok can be used effectively to raise brand awareness of your B2B business or service. Elevating brand awareness to potential targets in an organic way is a great first salvo prior to conducting direct outreach with your sales proposals. Social media works effectively in concert with your direct sales outreach much in the same way local radio works in tandem with local outdoor ads to reinforce your brand.

Regardless of the platform, you are using, your social media branding strategy has to align with your overall branding strategy. Just because you are using both social media and more traditional print and broadcast media doesn’t mean you have to develop wholly different creative. How you represent your B2B business on social media must be an extension of your existing branding strategies across all platforms. Your digital presence – including your website and social media marketing – is simply a new avenue for self-promotion. Your social media marketing goals should align with your business goals. Keep that in mind when developing your plan. Start by generating leads using your Canadian business directory available through Scott’s Directories.