Using Data to Outgrow Competitors and Make Better Decisions

Gaining a competitive advantage. It’s critical in many aspects of life, and even more important in business. For companies offering similar products and services, gaining a competitive advantage can be the key to earning a greater share of the market. Broad access to business data has leveled the playing field for some. For others, getting a leg up on the competition has meant securing better data by using a Canadian business directory.

The Importance of Better Business Data

The sales landscape is a lot more competitive that it was ten years ago. Add in the challenges of a national pandemic-induced lockdown, and it’s clear businesses need help. Conducting a Canadian business directory search through thousands of Canadian businesses in every sector can provide your B2B team with the kind of data required to excel in a competitive market. By conducting direct prospecting using the business lists available in Scott’s Directories Canadian business directory database, B2B marketers can search companies’ profiles quickly and easily and determine which ones make the most sense for potential sales outreach. With better list generation sales and marketing teams can make better decisions on how best to approach individual prospects with proposals customized to their target’s business needs.

Use a Canadian Business Directory Database and Start Growing Sales

Timing is important when it comes to B2B sales. Prospects are not always immediately ready to buy. In fact, studies show less than five percent of the market is ready at any given moment. By using intelligent, up-to-date, and comprehensive data to build proposals, you can custom tailor your overall approach to selling. With the verified data available through Scott’s Directories Canadian business directory, you can populate your lead lists with key decision makers much faster, increasing your chances for successful sales outreach because you’re dealing direct with the people who can greenlight sales of your products and services. Given the speed at which data becomes obsolete, it’s important that Scott’s Directories keeps the information updated throughout the year so know you’re approaching the relevant people with each business you decide to approach with your pitch. With a well-crafted, targeted, and data-driven proposal, a sales rep can gain a competitive advantage on a potential new account over a more established competitor.

Sales reps are like any other professional; they need the software tools necessary to conduct, gather, and download research and relevant data efficiently. Conducting prospect research is not an effective use of time for B2B sales reps: every minute they’re researching is a minute they’re not selling. Helping them maximize their lead generation time to make better prospecting decisions is the purpose of a subscription to Scott’s Directories.