Tips for Running Successful Product Demos

“Do your homework.” That’s a haunting refrain for any adult who may not have been as motivated as a young student as they should have been. For highly motivated marketers, developers, and manufacturers looking to move products and services, the sentiment behind that phrase still applies. Doing your homework before making a product pitch or demonstration to a potential client is critical to your success, and a good way to do your homework is by using a Canada Company Directory.

Prepare for Your Presentation Using Scott’s Directories

Presentation is everything. It’s true in the restaurant industry, and it’s true in the B2B industry. The quality of your sales presentation or product demonstration can be the difference between a huge sale and a huge failure. Doing all the background work required to wind up in a prospect’s office ready to make your pitch is wasted if your presentation doesn’t contain the information that’s going to “wow” your client. It should be relevant. It should be highly targeted and customized. And it should be accurate. Using a business directory Canada like the ones available through Scott’s Directories to research your potential prospect is a smart first step to crafting a thorough demo or presentation. By choosing a Canadian business online found in the database and thoroughly researching that business using the information available, you can “do your homework” and prepare by crafting a demo that addresses issues specific to the customer. Use the information to determine what problem the client has that you can address with your product or service and make that the pillar of your demonstration. Only be delivering a focused demo can you win your client’s trust and business.

Get All the Information You Can Before Making Your Pitch

Putting the effort in before you meet with a potential client will pay dividends. That means doing as much digging as you can using sales intelligence tools like Scott’s Directories business directory Canada. Research your prospects to find out who they target with their products and service – what industries, what market, what size companies they tend to appeal to. You can gain that intel by searching the information available, which includes business name, location, annual estimated sales, number of employees, and key contacts within the organization. Compile all the information can to craft a thorough demonstration designed to address the needs and problems your prospect might have. Sales are made when salespeople can show beyond a doubt that their product can solve a problem currently affecting a target’s business. With proper engagement, the prospect might wind up selling themselves on your product because they recognize its value.

Scott’s Directories Canada company directory is just one of the many products available to B2B marketers, manufacturers, developers, and other business professionals looking for an edge. Businesses do their own research and are usually well aware of your product or service prior to meeting with you to hear you pitch or sit through your product demonstration. You have to be ready and prepared. Make sure you are by subscribing to Scott’s Directories.