Data decay is a common occurrence because of how often everything around you is changing. For example, look how COVID-19 has turned the world upside down, and as a result, a lot of information in your database is probably already outdated. Before the pandemic hit, people were regularly changing jobs or titles, companies were going out of business, and mergers were happening, now with more movement than ever. Due to this, many organizations are working with a Canada business directory that is cluttered with outdated, invalid, or incomplete information.
There are directories out there that make your Canada and Ontario company search easy with the extensive information and names of companies in Canada that could be your potential partner or customer.
Data decays because lives are changing all the time. Businesses are opening, closing, merging, and contacts are moving around. And then there are changes set by local or national governments. Streets get renamed. Area codes change.
This decay costs your entire company money.
Cleaning up your data can lead to positive impacts. Businesses have recorded an increase in conversion rates and revenue after cleaning up their data or working with a data provider that regularly updates their database.
However bad data decay may sound, it’s important to know that there is a solution.
Scott’s Directories is a premium Canada business directory that has helped businesses across Canada by providing quality, inexpensive, and accurate data.
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