The Different Types of B2B Leads

Leads are the bread and butter of the B2B industry. Your team is likely very focused on garnering new leads, reaching out to leads, etc. Everything to do with leads is incredibly important in the B2B world. That is because leads are a great way to garner new sales and new potential customers. Leads could become long-term business relationships with your company. Additionally, leads could become buyers of your product over time. A lead is someone, or a company, who has already gone the distance and likely shown some interest in your product. In this way, leads separate themselves from the general public. Because of this, leads are much more likely to respond well to your outreach. This is why working with great quality lead generation companies Canada can be so helpful.

Differentiating Between Different Types of Leads

1. There are so many types of leads out there! Leads are not one size fits all, there are many different ways that leads can show interest. One big way to separate leads is between whether they are cold or warm. Cold leads are a little trickier because they do not have the same awareness about your product. Lead generation services can still help you sell to cold leads. However, your team should know, that cold leads will perhaps be surprised by your contacting them. You should keep this in mind when crafting outreach to cold leads.

2. Warm leads from your lead generation database, on the other hand, are a whole different story! Your warm leads already know about your company and have already engaged with you in some way. Warm leads are leads that have already become curious about your product. Often, warm leads will have signed up for contact from you, such as giving you their email address.

3. Then there are inbound leads. Inbound leads are generally by their very nature, warm leads. This is because inbound leads actually come to you! Inbound leads already know about you and your product, and have reached out in some way. Often, inbound leads get in contact with your company. Sometimes inbound leads have seen content about you, and want to get in touch based on that.

4. Additionally, there are outbound leads. Outbound leads are completely different than inbound leads. These types of leads are more likely to be cold leads. That is because outbound leads are leads generated by your own outreach work. They may not know about your company, so you have to be the one to make contact first. Sales lead generation companies can help provide you with the information need to do this.

Inbound and Outbound Outreach with Scott’s Directories

If you are looking for lead generation companies Canada, consider Scott’s Directories. We are one of the best lead generation companies around, with expansive and thorough work.