Improving Email Campaign Performance to IT Buyers

Email marketing can be a fantastic tool for growing your business. A well-crafted email campaign can generate a great amount of extra awareness of your products and services and can be read at any time of the day the recipient so chooses. An email does not languish in an inbox the same way a missed call might. However, as helpful as it is, crafting an email campaign that will resonate with your Canadian business directory contacts does present some potential challenges.

One of these challenges, is simply the sheer volume of emails the average persona will receive in their inbox daily. Factor in the fact that you will most likely be emailing “business professionals”, and you can see how difficult it could potentially be to stand out from the crowd! In fact, it is estimated that, on average, a “business professional” will end up with 130 emails making their way into their email inbox daily. That can be a lot of potential competition for their attention! Thankfully, there are a few tips that can help in this regard.

One initial tip to keep in mind is the importance of crafting an eye catching and impactful subject line. The subject line of your email can often be the make-or-break moment in regards to whether or not a recipient will even read your message. When writing your perfect, eye grabbing email subject line, make sure that your team knows to focus on conveying their value to the potential clients. Email subject lines generally do better when they easily and concisely convey how your product or services will be of use to the client or their company.

One of the other most important tips to keep in mind, is how helpful it can be to use “segmentation” to sort through your business lists Canada. In order to properly segment out your contacts, you will need to use good quality data. Based on this data, your team will be able to make sure that the contacts on your Canada directory list are separated thoughtfully into different larger groups. These groups will be based on what kind of sales and marketing strategies will be most likely to resonate with them. Knowing what different kinds of email campaigns will suit different potential buyers can really upgrade your overall email performance to IT buyers. The key to this method? Basing your segmentation decisions on a plethora of good quality data. That is where we at Scott’s Directories come in. Our Canadian business directory has all of the information that your team needs in order to create truly targeted email campaigns. We were already one of Canada’s best sources for business leads. However, if that is not enough for you, consider that we are now 300% bigger! Find the information that you need, with Scott’s Directories.