How to Keep Current Customers Happy While Selling to Others

Customer retention is the key to long term growth. That’s a basic business principle. Yes, new sales are necessary, but a one-time sale is nothing compared to a long-term sales relationship. In the software-as-service marketplace, recurring revenue is key to profitability and continued sales growth. Taking a customer-first approach is one strategy, and finding those customers is easier when you subscribe to a service offering a comprehensive Canadian directory.

Keep Current Customers Happy While Attracting New Sales.

Client attrition is a key indicator of a poor sales strategy. Acquiring a client and keeping them happy is a better strategy than always trying to find new ones: in other words, customer acquisition is harder than customer retention. Customer retention is critical, especially in a software-as-service company. A high retention rate in a subscription-based company like Scott’s Directories means customers are continuing to buy, revenues continue to climb, and more effort can be spent on attracting new customers.

At Scott’s, one strategy to ensure high retention rates is to ensure the business directory databases are constantly being updated with new, accurate information.  This is an important factor in developing customer loyalty and lowering attrition rates. This increases the frequency of usage, the breadth of usage, and helps encourage happy customers to become organic brand advocates and ambassadors for the product. This kind of customer-first strategy is important to embrace no matter what industry your company represents. With a Canadian business directory database that now contains over 580,000 business profiles, Scott’s is well-positioned with its product to be able to focus on servicing existing clients and delivering an exceptional client experience.  Is your business ready to commit to such a strategy?

Find High-value Sales Leads and Convert Them into Clients with Service

Every business has to put effort into reducing the customer churn that eats away at their long-term client base and puts pressure on the sales team to bring in new business. Setting clear, attainable goals and identifying the data that is important to achieving those goals is critical. Knowing where that data is coming from is also important, which is where a subscription to Scott’s Directories comes in handy.

Scott’s Directories is the leading database of B2B sales and marketing categories available in Canada. Whether you’re looking for a BC directory, an Ontario directory or a Canadian directory database list containing company profiles in sectors from industry to healthcare, Scott’s offers comprehensive, accurate information on hundreds of thousands of potentials leads, many of which would be great candidates for SAS products. Pick and choose the search criteria you want to find highly focused lists of potential customers. These targeted lists will help you in your sales conversions because you’ll be targeting candidates that make sense for your sales outreach.  Once you’ve got them as a client, you can then start to develop all the retention tactics required to keep them happy. Taking care of your current clients and making plans to take care of your new ones helps keep your sales and revenues stable.