Why do you need a Canadian hospitals directory or a list of hospitals in Canada when marketing to the medical field? It’s very simple, really.
It’s because any marketing effort that attempts to reach everyone will end up doing one thing – wasting a lot of effort and a squandered budget.
Marketing, if the reader will forgive us the somewhat simplistic yet apt metaphor, is a lot like fishing. You never go to just simply “fish”. There’s no such thing. You go night fishing or day fishing, trout fishing or bass fishing, shore fishing, or boat fishing… the point is clear.
You need to know what your fish is, where and when to find it, and finally what gear to use to get it caught. Missing any single one of those critically important things will lead you to a bucket full of nothing caught.
Carefully defining your target audience is the first fundamental step in any campaign.
Here are the critically important things this allows you to achieve.
There are four primary ways you can use a list of hospitals in Canada to define your audience segments.
Location, Location, Location – in short, where your potential client is. Once you reach out to your buyers online or over the phone, the next step will often be to schedule meetings and presentations. Focusing on one specific area at a time can save you a lot of travel.
Industry and Needs – while most hospitals are general, there are specializations to each as well. Those define the type of materials and equipment they require.
Scale of Operations – a large hospital will have bigger purchasing power for a wider list of diverse products. Keeping this in mind as you are preparing your marketing strategy can increase its success dramatically.
There are multitudes of information sources on the topic but by far the most efficient and comprehensive resource is Scott’s List Canadian hospitals directory. It is far more than a board. It is a robust database of up-to-date information with everything you need to achieve your goals and more.
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