Sales And Marketing

What is a COI? COI’s are “people who know the people you want to meet”. COI’s don’t buy from you. They are not distribut...

Let’s face it … both you, as the sales person, and your prospect know that what you communicate to them, while intended to...

I remember speaking to a senior person at a company that sold auto dialers, he was proud of the fact that using his product client...

A massive clap of lightning awoke me from a dead sleep at 3 am. It was pouring outside. I responded as I always do in a storm—ru...

Email is a powerful online marketing tool that can increase your sales when used properly. It’s a cost-effective method for deli...

If you have been in sales for any amount of time, you have heard the term “Trial Close”. But what does it mean? Simply...

Content creation is a critical component of any online marketing strategy – and blogging is one of the best formats for developi...

For many of us, whether face to face or via a “webinar”, doing a presentation is an expected part of your selling process. Thi...

A few years ago, shortly after launching my new website, I absentmindedly answered the phone when it rang. When the caller announc...

Most businesses have a difficult time effectively managing on-going communications with prospects and existing customers....

Look at any profession, sports, acting, science, plumbing and even sales, and you’ll see that the elite in the group are willing...

Interesting week last week, a bit of learning and new connections. But not just connecting with people, always important, but also...