Sales and Marketing

Sales Unplugged

I remember when the first Unplugged wave came up in music. Bands and singers were made to ply their craft…

7 years ago

The “Assumptive Approach”

What is it?  It is a technique for easily and quickly booking a meeting (face to face or by phone)…

7 years ago

The “Permission Approach”

What is it?  It’s the technique of telling your customer ahead of time what questions/topics you would like to cover/ask…

7 years ago

Big challenges, Big opportunities: CASL & Canada’s Business List Industry

You’re a marketer, not a spammer. You want to continue to reach your target market via email, but – through…

7 years ago

Prospecting Ain’t Easy – How can you stay motivated?

Even the best sales people can struggle to stay motivated through the never-ending business development “chase”. Here are some key…

7 years ago

Sales – Social – Data & Lies!

There is no doubt that social media has added to sales, and people who leverage it, along with other resources…

7 years ago

Breaking Down the First Appointment (face-to-face or phone)

Before the Meeting: Before any 1st appointment, send the prospect the following email as your agenda: First Name, Looking forward…

7 years ago

Preparing For The Unexpected

The title of this post makes an unsafe assumption, specifically that many in sales are prepared for the expected, they…

7 years ago

Does Your Day Look Like This?

Here’s Chapter 1 from my newest book, More Sales, Less Time. See if you can relate! And, if so, please…

7 years ago

Marketing Separates The Old Ways From The New

Tom and Joe are brothers who grew up working in the family business. Tom is conservative and, in his own…

7 years ago