Sales and Marketing

Healthcare Facilities Database: Enabling Effective Marketing Plans

Are you tired of wasting valuable time, money, and resources on incorrect information from a healthcare facilities database? If so,…

7 years ago

Selling at the Speed of Silence

Sometimes watching sales people in action is like watching a tennis match; the prospect asks something and we lob back…

7 years ago

Death Of A Salesman 2.0?

While I think it is important for experts and pundits to challenge sales people to stretch and evolve, to stay…

7 years ago

Flyers are Not Salespeople!

Dear Jenae, I have approximately 25-30 potential clients that contacted us inquiring for business. I send them our marketing material…

7 years ago

Professional Sales – Delivering Happiness via a Rewarding Career

If you’re ever in the scenic Green Mountain region of Vermont, tour the Ben & Jerry’s factory for a tasty…

7 years ago

Rediscover a Proven and Easy Way to Increase Sales and Productivity

Recently I was listening to Kelly Hrudey, former LA King goalie, and now a Hockey Night In Canada commentator. He…

7 years ago

The Fine-Tune Resolution

An honest self-review of your last 12 months’ sales history will likely include a few reflections on where your efforts…

7 years ago

Developing Sales Compensation Plans – The Equilateral Triangle Model

Where a sales person invests their time is directed by the compensation plan put in place. While many look at…

7 years ago

Always Thank The Gatekeeper

When I ask sales people what their biggest challenge is in getting to speak directly with decision makers they are…

7 years ago

Beware of Hiring Your Competitor’s Sales People

Hiring sales people from the competition always seems like a no-brainer, but there are many pitfalls with this hiring strategy.…

7 years ago