Sales and Marketing

How to Prepare to Sell to Manufacturers

For B2B marketers looking to break into the manufacturing market, there are a few key things to know. With those…

4 years ago

Making Sales to Higher Education Institutions

Marketing to the higher educational market is a bit of a unique process. Because of the set ways most Universities…

4 years ago

Keep Audiences Targeted with Specific Profiles

Something that only grows in importance, is keeping audiences targeted in the B2B marketing world. Making sure that you provide…

4 years ago

How to Sell Specialized Products to Schools

One of the best ways to move merchandise quickly is to focus marketing efforts on a specific target market. Once…

4 years ago

Get More Insights with Better Data

Data is so important to the B2B marketing process. It is what informs good B2B marketing decisions, and can be…

4 years ago

Driving B2B Market Leads

As most people in the B2B market probably already know, leads are the lifeblood of successful B2B business strategies. Everything…

4 years ago

10 Things to Look for When Choosing a B2B Directory of Manufacturers

There’s no question by now that information is key to a successful B2B businesses endeavor. Good information is the very…

4 years ago

Using Business Intelligence to Build Successful Leads

Building leads is a key to successful B2B marketing. However, not all leads are successful leads. The biggest thing that…

4 years ago

5 Tips for Creating Targeted Profiles

Creating a properly targeted profile is so important in database marketing. Making sure you know enough about businesses in order…

4 years ago

Avoid These Common Sales Mistakes with a B2B Database

So many common sales mistakes are completely preventable! This should be a comforting thing to hear. It means that some…

4 years ago