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E-advertising is often measured as a Cost Per Impression (CPI) or Cost Per Thousand Impressions (CPM). This is not a new technique...

A dilemma many exhibitors face is how much information to include in their trade show display. For small exhibitors with one or tw...

Which would you rather have: 500 mediocre leads or 25 – 30 high value leads? The answer is obvious and yet many exhibitors who a...

In her book Harry Potter and the Sorcerer’s Stone, JK Rowling wrote: “Enter, stranger, but take heed Of what awaits the si...

Looking at the return on your exhibit investment often has to do with monetary gains. But what if you are among the many exhibitor...

Say No! Yes, I mean it!! If your client or prospect (or customer) wants to buy something that is not in their best interest (it’...

A while back I posted a question on the TSEA (Trade Show Exhibitors Association) Group on LinkedIn about the use of promotional pr...

Thinking back to one of the great cult films of the 1980s…Caddyshack. There is a conversation between Ty Webb (Chevy Chase) and ...

To parody the old joke, “How many customer service people does it take to handle a question?” The answer is lots. You need, at...

Sometimes watching sales people in action is like watching a tennis match; the prospect asks something and we lob back an answer r...

If the statistics are correct, more companies can credit their success to participating in trade shows than any other marketing to...

When you get in front of a prospect or customer for that important meeting – What are you saying? Are you clear on what you need...