It used to be that a great personality was enough to capture the attention of a trade show visitor. But,…
What’s the number one cause of a negative impact on your brand at your exhibition booth? Clutter! Clutter happens at…
One of the highest ranking reasons that attendees identify for visiting an exhibition or event is their ability to connect…
“What’s your goal of this meeting?” I asked the sales rep I was training. “To build a good relationship,” she…
If you’re ever in the scenic Green Mountain region of Vermont, tour the Ben & Jerry’s factory for a tasty…
Recently I was listening to Kelly Hrudey, former LA King goalie, and now a Hockey Night In Canada commentator. He…
I am pulling my hair out. Banging my head against the wall. Writing… erasing… writing again. I just can’t seem…
An honest self-review of your last 12 months’ sales history will likely include a few reflections on where your efforts…
Where a sales person invests their time is directed by the compensation plan put in place. While many look at…
When I ask sales people what their biggest challenge is in getting to speak directly with decision makers they are…