Blog

Do Promotional Products Add Value to Your Exhibit Plan?

A while back I posted a question on the TSEA (Trade Show Exhibitors Association) Group on LinkedIn about the use…

7 years ago

Building Your Sales Metric Management System In 4 Easy Steps

Thinking back to one of the great cult films of the 1980s…Caddyshack. There is a conversation between Ty Webb (Chevy…

7 years ago

An Overlooked Source of Booth Personnel

To parody the old joke, “How many customer service people does it take to handle a question?” The answer is…

7 years ago

Selling at the Speed of Silence

Sometimes watching sales people in action is like watching a tennis match; the prospect asks something and we lob back…

7 years ago

The Nine Questions You Should Ask Before Attending Any Trade Show

If the statistics are correct, more companies can credit their success to participating in trade shows than any other marketing…

7 years ago

What Are You Really Saying?

When you get in front of a prospect or customer for that important meeting – What are you saying? Are…

7 years ago

Forecasting

Forecasting is one of the most important functions for a successful sales rep. Accurate forecasting ensures a rep is qualifying…

7 years ago

Death Of A Salesman 2.0?

While I think it is important for experts and pundits to challenge sales people to stretch and evolve, to stay…

7 years ago

Your Exhibit Program Living Up To Its Potential

When I reflect on my childhood, these words spoken by my teachers still haunt me,” He has the ability but…

7 years ago

How to Ask Powerful Questions

Some questions are extremely valuable while others are exceptionally weak. You want to take advantage of the power strong questions…

7 years ago