Blog

Benefits of Listing in Scott’s Directories – Toronto’s Top Business Directory

Businesses, organizations, and associations can gain an exceptional number of benefits by listing in Scott’s Directories. Scott’s Directories is the…

7 years ago

The Canadian Manufacturers Directory: How It Can Help You Grow Your Business

Business owners associated with manufacturing have access to an exceptional means of growing their business through a business directory that’s…

7 years ago

Create a Meaningful & Memorable Trade Show Pitch – The Goldilocks Effect

  In the late ninety seventies one of my favourite television shows was the US sitcom WKRP in Cincinnati. The…

7 years ago

Moving Beyond Notes on the Back of Business Cards

Want to hear the worst follow-up phone call to a contact you met at a trade show? It goes something…

7 years ago

Staying Relevant in A Changing World

One of the great benefits of attending an exhibition is the opportunity to network with industry colleagues, suppliers and buyers.…

7 years ago

Safety First at a Trade Show

I’ve been conducting training programs for a long time. I recently worked with a client whose focus on staff safety…

7 years ago

Setting Goals and Objectives That Focus, Motivate and Stimulate Your Trade Show Program

It has often been said that the secret to exhibit success lies in its focus. All too often exhibitors either…

7 years ago

Reducing Your Exhibit’s Ecological Footprint

We all want to do the right thing. Eliminating the waste in an exhibit program is just one example of…

7 years ago

Why Show Leads Are Mishandled

The number of leads that are obtained at a trade show that are mishandled is astounding. Whether you are exhibiting…

7 years ago

Finding the Right Mentor

Let’s say you are getting ready to set up your first tradeshow booth or you are trying to figure how…

7 years ago