Sales And Marketing

Whether we are working with prospects or long-standing customers, negotiation is a very real element of the buying process for man...

OK … so you have just been hired either as a business developer/lead generator or a sales person for a new company. You are exci...

Earlier this month I wrote a post on the Blog version of The Pipeline, titled “Questioning The Path You Are On”, which looked ...

Feel like you’re drowning in email? Like it’s a never-ending issue too? Most of us are—yet we have to keep checking because ...

I remember when the first Unplugged wave came up in music. Bands and singers were made to ply their craft or art, all without the ...

What is it?  It is a technique for easily and quickly booking a meeting (face to face or by phone) with your audience when you ar...

What is it?  It’s the technique of telling your customer ahead of time what questions/topics you would like to cover/ask th...

You’re a marketer, not a spammer. You want to continue to reach your target market via email, but – through no fault of your o...

Even the best sales people can struggle to stay motivated through the never-ending business development “chase”. Here are some...

There is no doubt that social media has added to sales, and people who leverage it, along with other resources available, will usu...

Before the Meeting: Before any 1st appointment, send the prospect the following email as your agenda: First Name, Looking forward ...

The title of this post makes an unsafe assumption, specifically that many in sales are prepared for the expected, they are not. Gi...