Want to hear the worst follow-up phone call to a contact you met at a trade show? It goes something…
One of the great benefits of attending an exhibition is the opportunity to network with industry colleagues, suppliers and buyers.…
I’ve been conducting training programs for a long time. I recently worked with a client whose focus on staff safety…
It has often been said that the secret to exhibit success lies in its focus. All too often exhibitors either…
We all want to do the right thing. Eliminating the waste in an exhibit program is just one example of…
The number of leads that are obtained at a trade show that are mishandled is astounding. Whether you are exhibiting…
Let’s say you are getting ready to set up your first tradeshow booth or you are trying to figure how…
My kids think I’m a Luddite. I am from the world where the value of face-to-face marketing was one I…
There has been much talk lately about exhibitions as a place to engage customers rather than attempting to sell them…
When Murphy’s Law decides to ply its magic to your trade show strategy you need a contingency. It’s called your…
Do the math. Assume the next trade show you participate in expects a total audience of 10,000 people over a…
E-advertising is often measured as a Cost Per Impression (CPI) or Cost Per Thousand Impressions (CPM). This is not a…