Here are some recent articles and studies on online audiences and
online advertising from around the Web:
The Web’s Powerful Reach
A recent study by the Online Publishers Association found that the
is the leading medium for reaching all ages and genders at work.
Online Video: The Future is Here
Video ad spend in the U.S. will grow 89% in 2007 over 2006, and
$775 million, according to eMarketer.com…According to David
Senior Analyst at eMarketer, "At some time early in 2010, one in 10
dollars devoted to internet advertising will go for video
B2B Marketplace Utilizing Online Video
In a recent study by KnowledgeStorm Inc. and Universal McCann, 63%
respondents accessed online videos at least once a week. Webcasts
the most popular form of online video accounting for 70% usage of
surveyed. 76% of respondents share online video information with
B2B Magazines and Websites Are #1 Source for Business
Over one in three executives say that an advertisement on a B2B
led them directly to make a purchase over the Internet and one in
(49%) to purchase or recommend purchase of a product or service. And
when asked what source of information executives rely on to do their
job best, B2B magazines comes out on top, as the single most
resource, well above any general business media.
Canadian Business Press
Internet Advertising Bureau
American Business Media
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