RESOURCES
Here are some recent articles and studies on online audiences and online advertising from around the Web:
The Web’s Powerful Reach
A recent study by the Online Publishers Association found that the
web
is the leading medium for reaching all ages and genders at work.
View More» Online Video: The Future is Here
Video ad spend in the U.S. will grow 89% in 2007 over 2006, and
reach
$775 million, according to eMarketer.com…According to David
Hallerman,
Senior Analyst at eMarketer, "At some time early in 2010, one in 10
dollars devoted to internet advertising will go for video
placements.”
B2B Marketplace Utilizing Online Video
In a recent study by KnowledgeStorm Inc. and Universal McCann, 63%
of
respondents accessed online videos at least once a week. Webcasts
are
the most popular form of online video accounting for 70% usage of
those
surveyed. 76% of respondents share online video information with
their
peers.
B2B Magazines and Websites Are #1 Source for Business
Executives
Over one in three executives say that an advertisement on a B2B
website
led them directly to make a purchase over the Internet and one in
two
(49%) to purchase or recommend purchase of a product or service. And
when asked what source of information executives rely on to do their
job best, B2B magazines comes out on top, as the single most
mentioned
resource, well above any general business media.
Other Resources:
Canadian Business Press
www.cbp.ca
Internet Advertising Bureau
www.iab.net
American Business Media
www.americanbusinessmedia.com
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